The Rolex Pepsi Watch remains one of the most recognized variations within the Rolex GMT-Master II family. Known for its red and blue bezel, this model continues to attract strong interest from both collectors and first-time buyers. In 2026, however, its market availability has raised questions about whether it is still in production. As of now, Rolex has not officially confirmed the discontinuation of the Pepsi configuration. The Rolex GMT-Master II 126710BLRO is still listed as part of the current collection.
From an official standpoint, the Rolex Pepsi Watch remains an active model. At the same time, availability at authorized dealers has become increasingly limited. In many regions, the watch is no longer regularly delivered, and waiting lists have become less predictable. This reduced supply has contributed to ongoing speculation, as similar patterns have been observed in the past with models that were later discontinued or updated. The secondary market provides a clearer picture of current demand.
Prices for the Rolex Pepsi Watch continue to trade above retail, reflecting sustained interest and limited access through official channels. This price behavior is consistent with models that are either produced in low quantities or approaching the end of a production cycle. It is also important to consider how Rolex typically manages product transitions. The brand does not always announce discontinuations immediately, and changes are often gradual.
As a result, a model may remain in the catalog while becoming increasingly difficult to obtain in practice. In this context, the Rolex Pepsi Watch can be described as a watch that is still officially available but constrained in supply. There is no confirmed evidence that production has ended, yet market conditions suggest that availability is tighter than in previous years.
For buyers, this means that obtaining the watch through authorized channels may require extended waiting times, while the pre-owned market offers more immediate access at a premium. The decision to purchase ultimately depends on individual priorities, including budget, timing, and preference for new or pre-owned examples. In conclusion, the Rolex Pepsi Watch has not been officially discontinued in 2026. However, its limited availability and continued demand have created conditions that often lead to speculation.
Until Rolex provides a formal update, the model remains part of the current lineup, even as its presence in the market becomes increasingly restricted.